Why is it important to take care of packaging?

Many people think that packaging is not so important. However, keep in mind that when a customer is looking for a specific product, whether they have made the purchase physically or online, the packaging is the first thing they will see of the product.

The packaging can thus become a good mechanism to attract the customer’s attention, with a creative design that differentiates it from the competition and with the aim that customers choose that specific product over another.

A key example of the importance of packaging are the famous unboxingvideos, in which the packaging is almost as important as the content:if your product is shown with a personalized and original packaging on social networks, it can come to have a wide range of potential customers.

The first impression is striking

With the first impression consumers have of the product, some mental triggers are activated, which make them start to be more or less satisfied, and which then make them more or less likely to buy the same product again.

For this reason, the graphic design strategy in creating a customized packaging is essential, as it plays a fundamental role in the development of the image and the brand within the target audience.

In addition, it can completely influence your marketing strategy, as the greater the impact it generates on the customer, the greater the chances of the purchase going through. So, you need to start building the brand through the first visual impact.

Main aspects to highlight in the packaging

In order not to go unnoticed by the customer, the packaging of a product must have a series of characteristics that can facilitate the decision to make the purchase:

Function

You must not forget the main function of packaging: provide a container that has a shape that is easy to transport and store, done with materials that better protect what the consumer is about to buy. It is also important that these materials are sustainable for the environment.

This aspect is fundamental in jewelry packaging, as jewelry is a very fragile product that must be well protected inside its packaging.

Distinction:

Normally, when you put a product on the market, you clash with the competition and, for this reason, it is necessary to create a design that makes a difference, so that a customer can recognize your product before that of competitors.

Information:

In addition to a packaging that catches the customer’s attention, information about the product must be added in a clear and precise way, so that the customer is convinced to buy the product. An example could be cosmetic packaging: many times, before buying a product, consumers check that it does not contain ingredients that they cannot use due, for example, to allergies.

Attract the customer:

There is no key formula to grab a customer’s attention, but an attractive and original design can be essential to visually attract a customer. In this respect, it is important to know how to choose colors, fonts, shapes, and so on, which will be used in the packaging to attract the customer.